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THE WILD ONE/展會設計

THE WILD ONE

+++合作內容+++

品牌策劃定位/展會設計/品牌logo / vis/推廣物料/展覽設計/平面攝影/商業空間 / 影視拍攝制作/傳播

+++品牌背景+++

展位設計是THE WILD ONE品牌塑造項目延伸出的重要落地工作。2020年9月的重慶摩博會將是品牌的第一次出街亮相,考慮到品牌當前階段主要面向B端,因此,展位的整體設計在開放性上做了取舍,更多考慮優化產品展示、介紹以及商談等功能。
Booth design is an important landing work extended by THE WILD ONE branding project. The Chongqing Motor Expo in September 2020 will be the brand’s first appearance on the street. Considering that the brand is mainly for the B-end at the current stage, the overall design of the booth has made a trade-off in terms of openness and more consideration is given to optimizing product display, Introduction and negotiation functions.
展位三面敞開,整體階梯式布置,最前端產品展示,方便客人隨意進出,中間為商務洽談區,保持一定私密,后面為背景墻,通過一面大的海報來增加辨識度。
The booth is open on three sides, the overall stepped layout, the front-end product display is convenient for guests to enter and exit at will, the middle is the business negotiation area, keep a certain degree of privacy, the back is the background wall, and the recognition is increased through a large poster.
材質方面,主體結構為木作深灰色烤漆,地面PVC地板加灰色地毯,部分展臺同地面PVC地板貼面,整體呈現酷炫、復古的感覺。
In terms of materials, the main structure is wood with dark gray paint, the floor PVC floor is added with gray carpet, and some booths are veneered with the floor PVC floor, which presents a cool and retro feeling overall.


+++品牌定位+++

品牌定位是企業在市場定位和產品定位的基礎上,對特定的品牌在文化取向及個性差異上的商業性決策,它是建立一個與目標市場有關的品牌形象的過程和結果。
品牌定位是市場定位的核心和集中表現。企業一旦選定了目標市場,就要設計并塑造自己相應的產品,品牌及企業形象,以爭取目標消費者的認同。

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