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KING W/餐吧設計

KING W

+++合作內容+++

品牌策劃定位/品牌文化/品牌logo / vis/店鋪設計/平面攝影/商業空間 / 影視拍攝制作/傳播

+++品牌背景+++

KING&W是樹讀心上餐飲品牌旗下的餐吧類項目,她是品牌的一次嘗試,也是多年積累的一個成果。餐吧主負責人之一——陳義校,是精釀行業的釀酒大師,旅學歸來后一直擔任多個精釀餐吧的釀酒顧問,在行業內有著極高的聲譽,對餐吧經營也有深刻的理解。
KING&W is a restaurant and bar project under the catering brand of Shudu Xinshang. She is an attempt of the brand and a result of many years of accumulation. One of the owners of the restaurant - Chen Yixiao, is a master brewer in the craft brewing industry. The brewing consultant of a craft bar has a very high reputation in the industry and has a deep understanding of bar management.
餐吧偏向德式風格,灰色調性的水泥質感地面和墻面,深色鐵烤漆和格柵板,裸漏的天花一根根螺紋空調管橫縱交錯,是一種直接,是一種無拘無束的表露。
The dining bar is leaning toward the German style, with gray-toned concrete floors and walls, dark iron paint and grille panels, and the exposed ceilings with threaded air-conditioning pipes staggered horizontally and vertically. It is a direct and unfettered The expression.
空間以釀酒系統為中心,室內分割成以吧臺為主體的敞開互動區和以包間為主體的私密聚會區,加上外擺空間,構成一個層次分明,動靜結合的用餐環境。
The space is centered on the brewing system, and the interior is divided into an open interactive area with a bar as the main body and a private gathering area with a private room as the main body, plus an external space to form a well-defined dining environment that combines dynamic and static.


+++品牌定位+++

品牌定位是企業在市場定位和產品定位的基礎上,對特定的品牌在文化取向及個性差異上的商業性決策,它是建立一個與目標市場有關的品牌形象的過程和結果。
品牌定位是市場定位的核心和集中表現。企業一旦選定了目標市場,就要設計并塑造自己相應的產品,品牌及企業形象,以爭取目標消費者的認同。

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